Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley cups fit in car cup holders despite their large size and have a straw that makes staying hydrated just a little more ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

The supermarket chain has announced that all toys, run for the supermarket by The Entertainer toy shop, currently for sale in ...

It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

Brands that feature in the sale include children's favourite Barbie, Peppa Pig, Early Learning Centre, Paw Patrol, Hot Wheels, and Fugglers. Tesco said stores will feature up to 168 toys up for ...

Tesco has released the exact date that it will launch a massive toy sale to snap up deals in time for Christmas.

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Krispy Kreme is teaming up with Barbie for the iconic toy’s 65th anniversary. The news comes as food brands are looking to ...

Barbie was a massive box office hit ... We’re staying true to the Hot Wheels toy sets. We wanted to bring the launch system ...