Krispy Kreme is teaming up with Barbie for the iconic toy’s 65th anniversary. The news comes as food brands are looking to ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

A new Stanley collaboration is ready to drop. The Barbie x Stanley Quencher Collection releases on Tuesday (Sept. 10) at 12 p ...

If you’re craving some fresh athleisure to match your new Barbie tumbler, hold tight because Reebok’s latest collaboration ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

For more information about Walmart’s 2024 Top Toys List, visit: Walmart.com/TopToys, and start shopping the exclusive Barbie ...

TESCO has revealed the exact date it is launching a huge toy sale that can help parents save up on their Christmas shopping ...