Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

A new Stanley collaboration is ready to drop. The Barbie x Stanley Quencher Collection releases on Tuesday (Sept. 10) at 12 p ...

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

John Cena will attempt to fit into a Matchbox Car.

Like any other decade, the toys that shaped 90s culture reflect how society moves forward while still looking towards the ...

As Batman Day 2024 approaches, DC fans are in for a special treat with the arrival of Harley Quinn and Poison Ivy Barbie ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...