Google could monopolise critical components of the digital advertising supply chain, which generates over US$12 billion in ...

This free resource outlines the challenges posed by outdated systems, including scalability issues and insufficient ...

User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to ...

This resource offers a comprehensive framework for organisations to navigate the complex process of selecting a content ...

Doomscrolling is characterised as a compulsive behaviour where individuals continuously seek negative news and information on social media or news feeds. This behaviour often stems from a desire to ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. While 90% of organisations plan to invest in GenAI for marketing in ...