For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

The sky is the limit. Except, what if Barbie decided that was still too low? Barbie's latest campaign has argued that the ...

It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

As the site’s resident toy expert — I’m the writer behind the Strategist’s “Toy Store” and gifts for every age — I get an ...

In a bold move, an 8-year-old Ohio girl decided a Target run was in order, so she grabbed her mom's car keys and took off on ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...

The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

From Barbie as the Princess and the Pauper to Barbie & the Diamond Castle, here are our must-watch titles from the Barbie ...

For Issa Rae, jewelry is a form of self-expression – and self-care.

Batman Day 2024 officially kicks off on September 21st and there will be a lot of fun promotions and product releases for ...