Snapchat’s augmented reality ambitions: a costly bet that continues to hurt shareholders
Snap Inc. recently launched its fifth generation of augmented reality (AR) spectacles, just days before rival Meta Platforms’ ...
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Snapchat follows up on its AR glasses dream with new pair
Sticking their goal of tech-augmented eyesight, the makers of the popular photo app Snapchat have launched their latest pair of glasses that can superimpose digital objects into real environments. The ...
Snapchat Marketing: An In-Depth Guide For Businesses
Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this ...
Snap threw shade at Apple and Meta's bulky headsets, but its new Spectacles are cartoonish
Snap's new AR Spectacles aim for a sleeker look but are still pretty big. They also face similar challenges to Apple and Meta ...