Stanley has been releasing official Barbie Stanley Cups every day this week. Grab one now before they're all gone.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

In honor of the doll's 65th anniversary, Stanley is releasing eight new Barbie-themed versions of their viral Quencher ...

These dolls, inspired by Wednesday, will be released through Little People Collector ... visit Mattel's website where they ...

Barbie made her debut at the American International Toy Fair in New York on March 9, 1959 — which also happens to be her official birthday ... find in the U.S. During the 1990s, Mattel realized that ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Stanley partnered with Barbie on eight 40-ounce Quenchers inspired by the doll's 65th anniversary. Here's how to shop the ...

AN official ... Barbie" voice greeting when you switch it on, and you’ll see a missed call notification from Ken as well. HMD, which makes Nokia phones, has partnered with Barbie owner Mattel ...

As an adult who once played with Hot Wheels and has a daughter that knows Barbie, this sounds like a great park to take my ...

Mattel MAT CEO Ynon Kreiz’ message to Wall Street today was don’t underestimate the power of Barbie, and the strength of Mattel’s turnaround game plan. Kreiz was emphasizing the positive ...

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With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...