The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Pick your favorite era or collect them all. By Erin Lassner editor 6 months ago ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

Tesco is to help parents spread the cost of Christmas with an up to half price toy sale starting on Monday September 16. All toys in the sale, run for the supermarket by The Entertainer toy shop, will ...

This year’s holiday Barbie is decked in a red-and-green plaid holiday gown and comes in five doll designs. Each doll is ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters ... In 1997, the brand was acquired by ...

After making a cameo in Barbie as a merman version of Ken, WWE wrestler-turned-actor John Cena has set up his next Mattel ...

Stanley cups fit in car cup holders despite their large size and have a straw that makes staying hydrated just a little more ...

A new Stanley collaboration is ready to drop. The Barbie x Stanley Quencher Collection releases on Tuesday (Sept. 10) at 12 p ...