Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

The National Toy Hall of Fame is floating the idea of inducting balloons. Praised for their versatility and universal appeal, ...

GOO JIT ZU HERO CREATOR PACK THRASH £20 - For the very first time, your child has the power to create their own Thrash Action ...

It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.

But what will a follow-up to Mattel’s blockbuster toy adaptation ... that Barbie struck a chord and tapped into a deep need for big franchise movies that appeal directly to women and girls ...

Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

For decades, Barbie has been showing girls across the world that they can be anything they want to be. From doctors to ...

As the site’s resident toy expert — I’m the writer behind the Strategist ... you can also get a psychedelic Barbie or UNO ...

Action figures, like the Incredible Hulk seen here, have dominated "boy toys" for decades. Muscled and aggressive, the toy reinforces stereotypes of masculinity. Photograph by Dan Forbes My Little ...

The Barbie doll comes with a miniature version of Allende’s dog, Perla, who inspired her first children’s book. “The doll ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...