The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Pop Mart and other Chinese brands are seeing soaring sales in Southeast Asia, fueled by the region’s young, eager consumers.

The peace, love, and rock music era is already more than 60 years behind us. It was a time of great music from legends like ...

Lourdes Uranday, executive director of the Be Anything Museum in Modesto, Calif., Thursday, Aug. 22, 2024. Uranday is in the process of setting up the museum space in downtown Modesto featuring her ...

If you’re into high-quality, low-maintenance toy advent calendars, look no further than Haba’s farmyard animal version. The ...

--(BUSINESS WIRE)--Today, Kohl’s (NYSE: KSS) is unveiling its Top Toys List featuring favorite brands, including Barbie, ...

You can also filter the list on Amazon by a child's age range, price, and category to make shopping easier. Ahead, shop the best finds from Amazon's 2024 'Toys We Love' list, including well-known ...

Rather than sharing promotional content from the point of view of a brand, the @BarbieStyle account now imagines what ...