Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

On the @Barbiestyle Instagram account, the iconic doll wears everything from Valentino to Vera Wang. Watch these custom looks ...

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

Walmart is here to help with its 2024 Top Toys List ... playsets of the past would include a specific Barbie doll, the new ...

Walmart is here to help with its 2024 Top Toys List ... a specific Barbie doll, the new collection focuses solely on furniture and accessories. "Whether it's a garden set or grill set ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

The Mini BarbieLand 4-Pack Doll & Toy Vehicle Set is your all-access pass to Barbie’s most iconic adventures. Each vehicle is ...