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Victoria's Secret could scrap feminist rebrand to bring 'old' glamorous look back as sales drop
Victoria's Secret (VS) has been through a rebrand over the last five years. It veered away from traditional supermodels to showcase more inclusivity. However, this approach has not translated ...
Her Campus9d
Rebrand or Relapse? Victoria’s Secret Is Back… Again.
One of their rebranding efforts, “The Tour,” a documentary-style film released in 2023, was an example of this disconnect. It followed artists working with the Victoria’s Secret platform, but it ...
Warc1y
Victoria’s Secret rebranding efforts listen to the customer
Victoria’s Secret, the women’s intimate apparel retailer, is undergoing a brand transformation that involves building deeper connections with its audience. Victoria’s Secret, the women’s ...
Harper's Bazaar1y
The Victoria’s Secret Fashion Show is back with some significant changes
Getty Images The retail giant attempted to rebrand and reinvent itself in 2021, launching the Victoria's Secret Collective and replacing the Angels with ambassadors who were brought on board to ...
AOL5d
Cher’s headlining the Victoria’s Secret Fashion Show. Here’s everything we know
The Victoria’s Secret Fashion Show is officially making its return next month after a six-year hiatus with an iconic ...
Associated Press1y
Campbell, Rodriguez praise Victoria’s Secret’s rebrand
Copyright 2024 The Associated Press. All Rights Reserved. At New York Fashion Week, stars including Naomi Campbell, Michelle Rodriguez and Adriana Lima walk to the ...
Benzinga.com4d
Victoria's Secret New Leadership Is Steering Brand Back To Core Values, Analyst Upgrades Stock
Barclays upgrades Victoria's Secret to Equal Weight and raises price target to $25, citing management experience and ...