Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

A new Stanley collaboration is ready to drop. The Barbie x Stanley Quencher Collection releases on Tuesday (Sept. 10) at 12 p ...

There are dozens of new releases every month, so leading into the holiday season I’ll be doing a toy-centric edition of ...

As Batman Day 2024 approaches, DC fans are in for a special treat with the arrival of Harley Quinn and Poison Ivy Barbie ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Rather than sharing promotional content from the point of view of a brand, the @BarbieStyle account now imagines what ...

Walmart is here to help with its 2024 Top Toys List ... of the past would include a specific Barbie doll, the new collection focuses solely on furniture and accessories. "Whether it's a garden set or ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

Luckily, leading retailer Argos has done all the hard work for you by revealing its list of must-have toys for 2024. The list ...

Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.