When Alexa Chung was announced as the new creative director and designer of British heritage brand Barbour we couldn't wait to see her first range - and it's now available to shop

In Pictures TV personality and model Alexa Chung, who closed her eponymous fashion label AlexaChung in 2022, is returning to fashion as creative

If there’s one name we associate with Barbour, it’s Alexa Chung. One of the early adopters of countryside chic, the British model has been spotted many times over the years wading through the crowds at Glastonbury in a pair of wellies and a wax jacket (Barbour,

Alexa Chung is creative director for Barbour’s AW24 collection - The British model and presenter has a longstanding history of collaborating with the brand.

Designing this collection was a total joy," Chung says in a press release. "My intention was to create something immediate that reflects my wardrobe, interests and style in this moment, while staying true to the brand's epic heritage,